Facebook Pixel & Meta CAPI
Overview
Track conversions and retarget customers with Facebook Pixel and server-side Meta Conversions API. Accurate attribution for COD businesses.
Key features
Server-side tracking
Purchase events are sent directly from Leadivo's servers via Meta CAPI — no ad blockers can interfere.
Client-side events
ViewContent, AddToCart, and InitiateCheckout tracked automatically on your storefront.
Purchase tracking
Server-side Purchase events with full order data — value, currency, and product details.
Test mode
Verify your setup with Meta's test event code before going live with your campaigns.
Retarget customers
Build custom audiences from store visitors and buyers to run targeted Facebook and Instagram ads.
Accurate attribution
Dual tracking (client + server) ensures you see every conversion, even with iOS privacy changes.
How it works
Add your Pixel ID
Copy your Facebook Pixel ID from Meta Events Manager and paste it in Leadivo.
Add access token
Generate a Conversions API access token in Meta Events Manager and add it for server-side tracking.
Start tracking
Events are tracked automatically. Use test mode to verify before launching campaigns.
Common questions
What events does Leadivo track with Facebook Pixel?
Leadivo tracks ViewContent (product views), AddToCart, InitiateCheckout on the client side, and Purchase events server-side via Meta Conversions API for accurate COD conversion tracking.
Why is server-side tracking important for COD stores?
Browser-based tracking misses conversions due to ad blockers and cookie restrictions. Server-side Meta CAPI sends purchase data directly from Leadivo's servers, ensuring accurate conversion attribution for your Facebook ads.
Facebook Pixel & Meta CAPI
Leadivo
Details
- Category
- Marketing
- Pricing
- Free
- Built-in
- Included with Pro
- Support
- Help Center
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