Privacy Policy
Last updated: March 2026
Leadivo™ ("we", "us", or "our") operates the Leadivo™ platform. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our service.
Information We Collect
We collect information you provide directly when creating an account, setting up a store, or placing an order. This includes your name, email address, phone number, and shipping address. Your city and country are also used to calculate applicable delivery fees based on the store's shipping zones. For store owners, we also collect payment and subscription details processed through our billing provider. We automatically collect usage data such as IP addresses, browser type, pages visited, and timestamps. We also collect approximate geolocation data (country) through IP-based detection to determine your regional market and display appropriate pricing and currency. When a customer abandons a checkout, we retain the cart contents and contact information to enable recovery notifications if the store owner has enabled this feature.
Product Review Data
To help build trust between buyers and sellers, customers can submit product reviews on storefronts. When submitting a review, we collect your name, star rating (1–5), written comments (up to 1,000 characters), and up to 3 photos per review. Review data is associated with your phone number to verify authenticity and ensure one review per product per customer. Review images are stored securely in our cloud storage. All reviews are moderated by the store owner before publication to ensure quality and relevance. Your review content may be displayed publicly on the store's product pages once approved.
Customer Profile Data
When an order is placed, Leadivo automatically creates or updates a customer profile for the store owner. This profile includes the customer's name, phone number (normalized for consistency), email, city, country, and address as provided during checkout. Store owners can add tags (such as VIP or Wholesale) and notes to customer profiles to help manage their business. Customer profiles also include aggregated statistics such as total spent, order count, and order history. Store owners can export their customer database as a CSV file. All customer profile data is protected by row-level security and is accessible only to the respective store owner.
How We Use Your Information
We use the collected information to provide and maintain our service, process orders and transactions, communicate with you about your account or orders, detect your geographic region to display market-specific pricing and currency, calculate delivery fees based on your city and country, send abandoned cart recovery notifications via WhatsApp when enabled by the store owner, track order statuses (pending, confirmed, shipped, delivered, returned, canceled) for fulfillment analytics and COD performance monitoring, improve our platform and user experience, and comply with legal obligations.
Information Sharing & Third-Party Integrations
We do not sell your personal information. We share data with store owners to fulfill your orders. Store owners may enable third-party integrations that transmit order and customer data to external services, including: WhatsApp for order notifications and abandoned cart reminders; Meta Conversions API for Facebook ad conversion tracking; TikTok Events API for TikTok ad conversion tracking; and Google Sheets for order data syncing. When data is sent to Meta or TikTok, personal identifiers such as name, phone number, and location are hashed using SHA-256 before transmission. We also share data with law enforcement when required by law.
Cookies & Tracking
We use cookies and similar tracking technologies to maintain your session, remember your preferences, and analyze usage patterns. We use a market preference cookie to remember your selected regional market and currency across visits. Store owners may enable client-side tracking pixels on their storefronts, including Google Analytics, Facebook Pixel, and TikTok Pixel. These pixels may track page views, product views, add-to-cart events, and checkout initiation on the storefront. Purchase events are tracked server-side only through the Meta Conversions API and TikTok Events API.
Data Security
We implement industry-standard security measures to protect your data, including encryption in transit and at rest, row-level security policies on our database, and SHA-256 hashing of personally identifiable information before transmission to third-party ad platforms. Integration credentials and access tokens are stored securely and are accessible only through authenticated, authorized requests. Store owners can enable SMS OTP verification at checkout to confirm customer phone numbers before orders are placed. Verification codes are generated by our trusted partner Infobip, expire after 2 minutes, and are rate-limited to 3 requests per phone number per 10 minutes. Verification records are automatically deleted after 24 hours. HMAC-signed tokens ensure the verification result is tamper-proof between the verification step and order submission.
Phone Verification at Checkout
When a store owner enables SMS OTP verification, customers are asked to verify their phone number at checkout by entering a 4-digit code sent via SMS. This process is powered by Infobip, a third-party communications provider. We transmit the customer's phone number to Infobip solely for the purpose of delivering the verification code. We store a temporary verification record containing the phone number (normalized for consistency), a reference to the verification session, the verification method (SMS), status, attempt count, and expiration time. These records are automatically deleted after 24 hours. We do not store the actual verification code — it is generated and validated by Infobip. A time-limited, cryptographically signed token is generated upon successful verification and is used only to confirm the verification result during order submission.
Your Rights
You have the right to access, update, or delete your personal information at any time. You may also request a copy of your data or ask us to restrict its processing. Store owners can manage and disable any third-party integrations from their dashboard settings at any time. Contact us to exercise these rights.
Contact Us
If you have any questions about this Privacy Policy, please contact us at support@leadivo.app.