TikTok Pixel & Events API
Overview
Track TikTok ad conversions with server-side Events API. Get accurate purchase data to optimize your campaigns and reach more buyers.
Key features
Server-side events
Purchase events sent directly from Leadivo's servers for reliable tracking that bypasses ad blockers.
Purchase tracking
CompletePayment events with full order data — value, currency, and product details for campaign optimization.
Test event code
Verify your integration with TikTok's test event code before running live campaigns.
Campaign optimization
Accurate conversion data helps TikTok's algorithm find more buyers like your best customers.
Privacy-safe
Customer data is SHA256 hashed before sending to TikTok — protecting your customers' privacy.
Real-time tracking
Events are sent immediately when orders are placed for up-to-date conversion reporting.
How it works
Add Pixel ID
Copy your TikTok Pixel ID from TikTok Ads Manager and add it in Leadivo.
Add access token
Generate an Events API access token in TikTok Ads Manager for server-side tracking.
Start tracking
Leadivo sends purchase events automatically. Verify with test mode, then go live.
Common questions
How does TikTok Pixel work with Leadivo?
Add your TikTok Pixel ID and access token in Leadivo's integration settings. Leadivo sends purchase events server-side via TikTok Events API, giving you accurate conversion data even with ad blockers.
What TikTok events does Leadivo track?
Leadivo tracks CompletePayment (purchase) events server-side with full order data including value, currency, and product details. This helps TikTok optimize your ad delivery for actual buyers.
TikTok Pixel & Events API
Leadivo
Details
- Category
- Marketing
- Pricing
- Free
- Built-in
- Included with Pro
- Support
- Help Center
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